What Real Estate Agents Don't Want You To Know

In PALM BEACH, as in any other place, real estate agents will tell you that this downturn in the economy will not affect the island because it is unique, because historically it has held its value, and they will tell you that the recent sales are ALL anomalies. I am not even saying that their intention is to tell you a lie, I think they say this so many times all the time that they really believe their own "facts".




What Real Estate Agents Don't Want You To Know
By Raynor James

For people looking to buy or sell houses, it can be difficult to ignore the prospect of hiring a real estate agent. That being said, what do you really get with an agent?

What Real Estate Agents Don’t Want You To Know

If you go to a doctor, you inherently rely on that person’s years and years of experience. You know they have spent a long time learning the intricacies of the body and you feel comfortable relying on their expertise. The same goes for practically any profession. In the case of real estate, most people assume that a real estate agent has also been trained over and over on the finer points of the real estate transaction. This is not particularly true.

If you ever have the time and money, I strongly suggest you become a real estate agent. It is an eye opening experience unlike any other. You will study a bit and then take your state test to get a license. The test is very, very simple and easy to pass. Your next step is to join up with an experienced realtor to learn under a steady hand. Once you do, you will be surprised by what they teach you.

Real estate is a fairly simple game. There just is not that much involved in buying or selling properties. Most real estate agents learn how to handle the nuts and bolts of the process over a few days of study or even by reading a few books. That doesn’t mean they don’t study and attend a lot of seminars, however. They certainly do, but the subject matter has little to do with the real estate process.

Real estate agents spend all their time and money learning how to sell. The product they focus on, however, is not property. It is you. There are endless seminars and meetings where the only thing addressed is how to get you, their client, to jump on a house or retain the real estate agent to sell yours. The goal of the agent is three fold – get you as a client, figure out how to manipulate you into taking action that will generate a commission and then deal with the property issue.