The Great Recession

The Great Recession: America Becomes Thrift Nation
By NANCY GIBBS, TIME, Wednesday, Apr. 15, 2009

... sometimes we change because we have no choice...

Now we're stripping down and starting over.

Nearly half say their economic status declined this year, and 57% now think the American Dream is harder to achieve.

Unlike any other downturn since the 1930s, this one has affected everyone, either the fact of it or the fear of it. Even when prosperity returns, 61% predict, they'll continue to spend less than they did before.

Among people earning less than $50,000 a year — roughly half of U.S. households — 34% have not gone to the doctor because of the cost, 31% have been out of work at some point, and 13% have been hungry.

At the same time, 4 in 10 people earning more than $100,000 say they are buying more store brands, 36% are using coupons more, and 39% have postponed or canceled a vacation to save money. Forty percent of people at all income levels say they feel anxious, 32% have trouble sleeping, and 20% are depressed. After a season of big news, of war and storms and swindlers, pirates and poison peanut butter, 43% are watching the news even more, taking the medicine even if it tastes bad because skipping it could be risky.